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WeeklyInterview: What is the impact of social media on business communications as we know it?
Aliza Sherman: Like the Internet in the 80s and the Web in the 90s, social media tools are having an enormous impact on they way we communicate, particularly for businesses. These days, consumers are far more plugged in – not just [...]

WeeklyInterview: You focus on “helping people express and expand their creativity.” What’s the best way to tap into our creativity?
Sam Harrison: That’s a long list, but curiosity ranks at the top. To be creative we must have a passionate curiosity about life. We have to visit new places. Take detours. Explore different blogs, books and [...]

WeeklyInterview: Do you think yoga can improve the average person’s life? What can you get out of it  that you think can’t be found elsewhere?

Max Strom: Yes, absolutely.  Sports generally isolates the body to strengthen and vitalize it, whereas yoga affects the body and nervous system, and mind.  This is done with breath-initiated movement [...]

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WeeklyInterview: When does mouthing everything become a problem? 
 
Lorna d’Entremont : Chewing and mouthing behaviors are a normal part of a healthy developing child. However, if a child is a frequent or habitual bitter of everything at his disposal past toddler-hood, parents should seek professional help. They should have their child evaluated to find out [...]

Apr
19

Tips on How to Write a Novel

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WeeklyInterview:  Where do beginning novelists usually go wrong with their stories?

Jason Black: Not enough development of the premise. A solid premise makes for a book that is not only more fun to read, but more fun to write, too.  Where most writers miss the mark is that their premise doesn’t have enough “inherent conflict.”  [...]

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WeeklyInterview: What is the Planet Tour?

Daryl Makk: A new Web-TV show that follows a live comedy tour with stand-up comic Daryl Makk living off his motorcycle as he rides across the planet. The show’s message is to promote safety on the road by sharing the road and for riders to wear their gear.
WI:  What [...]

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Apr
09

Tips on How to Go Green

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WeeklyInterview: What’s the easiest way to make a big difference in going green?

Will Johnston: The biggest way to make a difference is to stop buying things. Every time you grow or make what you consume you eliminate a purchase in the global supply chain. This means the carbon footprint, packaging, [...]

WeeklyInterview: What exactly is SEO and the various components ?
Jennifer Horowitz: SEO stands for search engine optimization.  It is the process of optimizing your website for the search engines so when users query certain phrases related to your products or services, your website comes up.  SEO is often considered the foundation of a marketing campaign [...]

WeeklyInterview: Search Engine Marketing (SEM) is made up of three key disciplines: paid search management and optimization, search engine optimization (SEO), and landing page optimization.  Why does each exist within a silo?
Matt Malden: When search engines first began their rise to prominence in the late 1990’s, companies became very concerned with how to get the [...]

WeeklyInterview: Why do you believe contesting/sweepstakes can help increase a companies sales in a down economy?
Carolyn Wilman: In today’s economy, companies are looking for new marketing tactics. Right now, people need more fun in their lives. What is wonderful about running a sweepstakes is it adds fun and excitement around a product or service.  It also [...]

Sep
28

How to pick a Brand Name

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1. What are examples of brand names that have been effective and why?

After extensive research I was consistently amazed by one fact: Nearly every brand name holding the number 1 spot in its category has a fortunate name number.
For example, Coca Cola, considered the top brand name of all, adds up to a fantastic [...]

Perry Marshall reveals the secrets of AdWords
WeeklyInterview: Why is Google adwords an important part of the marketing arsenal?
Perry Marshall: Three fourths of all serious product purchases now include a web search- before, during or after the decision is made.Fifteen years ago, no one could have predicted the world would move so heavily in [...]

Nov
04

Position Your Brand

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WeeklyInterview: You have founded a consulting firm Trout & Partners Ltd. Is your firm the leader in the field of marketing strategy and whom you count the competitors? Why did you split up with your partner Al Ries who co-authored 3 books with you?
Jack Trout: We are probably the only international firm that focuses [...]

WeeklyInterview: What is a spiritual definition for energy and how does that differ from the scientific definition?
Candace Talmadge: A spiritual definition of energy would expand its meaning beyond the physical. Right now, science understands and defines energy as “the ability to do work.” This means the ability of steam force to drive a piston and [...]

WeeklyInterview:  Why is identity theft such a problem?
Robert Siciliano: The current system of identification is antiquated. At any time anyone can pose as you and create new financial accounts as you. Additionally the system of credit is wide open. Which means with readily available information, including a Social Security Number, a thief can get credit [...]

WeeklyInterview:  How did you become involved with podcasting?

Zack Daggy: It started with an interview for a scholarship at my university. They asked what I thought could improve their online student paper, so I suggested that they should expand into podcasting since it seemed like it was the emerging form of syndication in the journalistic field. [...]

WeeklyInterview:  How can a Virtual Assistant save both time and money for businesses and entrepreneurs?
Dawn Martinello: When you started your business, you probably did it because you had a passion and a knack for it.  But along side of the object of your passion is everything else associated with running a business.  Things like bookkeeping, [...]

WeeklyInterview: I spend lots of money in restaurant marketing. However, I don’t see good results. Why is it not working for me?
Jose Riesco: You are spending your marketing budget in marketing initiatives that obviously don’t work (yellow pages, coupons, etc.). There is a saying “If you keep on working the same way, you will keep [...]

Jan
14

Problems Facing Families

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WeeklyInterview: What’s the biggest challenge families face? 

Julie Smith: The biggest challenge families face – actually everyone faces it – is consistency. Or rather, a lack of consistency. Whether we want to spend more time with our children or lose a few pounds, we all the best of intentions. Yet, we don’t have the [...]

Categories : Counceling, Family
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