Newsletter

Follow Me on Twitter

Follow @WeeklyInterview on Twitter
Follow @Debbas on Twitter
Follow @WeeklyInterview on Twitter
Follow @Debbas on Twitter
Jan
09

Ways To Increase Restaurant Sales In a Down Economy

By

WeeklyInterview: I spend lots of money in restaurant marketing. Jose_RiescoHowever, I don’t see good results. Why is it not working for me?

Jose Riesco: You are spending your marketing budget in marketing initiatives that obviously don’t work (yellow pages, coupons, etc.). There is a saying “If you keep on working the same way, you will keep on getting the same results”. If your current marketing is not working for you, it is time to change it. So what marketing works? There are many (an inexpensive) marketing initiatives that a restaurateur can do, among them:

Setup a formalized referral system

Use Social media to promote your restaurant (Facebook, MySpace, Twitter, etc.). Not only it’s free, but it is where your clients are

Create an email list with your clients and send them regular emails with events, promotions, etc. This will keep the restaurant fresh in their minds

You an use many other marketing initiatives, but remember they always need to be trackable and measurable. If they bring more clients than they cost, they work; if not, they don’t. Period.

 

WI: I am not very technical. Do I really need to use online marketing or can I use just traditional coupons and ads?            

JR: Most of your customers are online and browsing the Web looking for restaurants and online reviews. If your restaurant doesn’t have an online presence, you are not reaching them.
If you don’t know how to setup a Facebook account you can just ask for help or hire somebody who is familiar with online marketing. We live in the XXI century and you can’t ignore the Internet. Your competitors surely aren’t!

 

WI: How can I keep my restaurant fresh in the minds of my customers?

JR: Your clients, even your happy clients forget about your restaurant. That’s why sending periodic reminders is a great way to be in their mind. Some things you can do to keep your restaurant in their mind are:
Capture their birthday and anniversary. Send them a free meal or other discount in these special occasions.
Send them a weekly or by-weekly email with relevant information about your restaurant. Offer some discounts or motivation for them to visit your place.
Create a monthly (or quarterly) newsletter. You can explain how to cook one of your dishes, talk about your staff, your cuisine (or a region of your country if you own an ethnic restaurant), etc. You can print and mail the newsletter or just do an electronic version and email it to your list if you want to save money.
Post photos, information, etc. in your Facebook Fan page
Tweet your followers some interesting information, offers, etc. This is a great way to fill in empty seats.etc.

WI: What’s the key, most important element in a restaurant? 

JR: The most important element in your restaurant is not your Chef, it is not your food, it is not your location or your ambience. The most important element in your restaurant is your clients. If they are not happy, they won’t be back and your business will lose. Always, always remember this. Put your clients and their emotional needs above anything else and you will run a successful restaurant. People will love your place, they will write great reviews on the restaurant directories and they will become your best sales force. Fail to please your clients and they will stop going to your place. You will spend the money trying to attract new customers and many people will avoid your place after reading the many negative reviews posted in the restaurant forums.

 

WI: Do I need a vision and a strategy? Isn’t good enough to offer good food and service?

JR: Yes, you need to have a vision and a strategy if you want to succeed. Most restaurateurs are tactical instead of strategic. They run the daily operations without ever having time to stop and consider what they want to accomplish. Ask yourself the following questions:
What’s your restaurant’s ultimate goal?
Is it to make you a lot of money?
Is it to allow you to have a good lifestyle? 
Is it to grow and become successful so that you can replicate the model and open more restaurants?
Or perhaps you want to become successful so that you can work less hours and delegate more?
You see where I’m going? If you don’t have a plan, a roadmap, you will never reach your destination. You can work many hours and get frustrated because you are not getting close to reaching your goals. You need to have a vision and a strategy to reach your vision.

 

WI: How can I grow my business?

JR: The good news is that they are only 3 ways to grow a restaurant. Here they are:
Increase the number of clients that visit your restaurant
Increase the number of visits
Increase the expenditure per visit
If you can grow the three of them simultaneously, then you will have an incredible geometrical growth. Try to be strategic and think of ways to grow all three and your restaurant will be very successful.

 

 

“Jose Riesco has applied strategic marketing principles brought from the top corporations to the Restaurant Industry. Only by changing their strategy and vision, restaurant owners will be able to  increase their business and fill in their restaurants with happy loyal clients.

Jose’s has written a new book “Restaurant Marketing Strategies”

27 Comments

1

So True! Thank you Jose for giving the facts of 2010 marketing. If we follow your advice,
we will suceed.

Like or Dislike: Thumb up 2 Thumb down 2

2

This is among the most outstanding blogs Ive browse through in the extremely sustained time. The amount of information in we have found stunning, like you practically wrote the book while in the topic. Your weblog is fantastic for any individual who wishes to realize this topic far more. Fantastic things; please preserve it up!

Like or Dislike: Thumb up 0 Thumb down 2

3

We will continue trying to put out great content.

Like or Dislike: Thumb up 3 Thumb down 1

4

An affordable way for marketing a restaurant is to use the free “mini website” and map listing that Google is offering to local businesses. The five key components to higher rankings are: location (center of town is best), locally optimized website, claimed and filled out listing, citations, and reviews.

Like or Dislike: Thumb up 0 Thumb down 0

5

Thank you for comment . Hope you will continue enjoy our site . True local marketing whether for restaurants or other businesses is huge as it helps companies rank higher in SEO

Like or Dislike: Thumb up 1 Thumb down 0

6

You are right. Having a planned strategy is key. You could offer the best food and wine service but if no one knows about it, no one will go. That’s why I think another strategy to have is: online stragety. One way to improve your sales is converting your foot traffic into customers entering your business. If you have a business that is online or a physical business setup at a store, a mobile website is the best thing you can have because people are ALWAYS searching for nearby stores from their phones when they shop. If they come across a mobile website that has been well designed and represents your business clearly (eg no need to zoom in, and if it looks really messy, people will not enter), they will visit your store and hopefully increase your sales!

Like or Dislike: Thumb up 0 Thumb down 0

7

Service is key in a restaurant and what you do offline will impact your online strategy and vice versa.

Like or Dislike: Thumb up 0 Thumb down 0

8

I found your blog web site on google and verify a few of your early posts. Proceed to keep up the very good operate. I simply further up your RSS feed to my MSN Information Reader. Looking for forward to studying extra from you in a while!

Like or Dislike: Thumb up 0 Thumb down 0

9

Really well-researched article Ways To Increase Restaurant Sales In a Down Economy
:: WeeklyInterview. Carry on blogging!!

Like or Dislike: Thumb up 0 Thumb down 0

10

i really enjoyed learning more about restaurant business..i thank you for your hel and i sure will apply all of your tips..thank you..

Like or Dislike: Thumb up 0 Thumb down 0

11

Normally I don’t read post on blogs, but I wish to say that this write-up very compelled me to try and do so! Your writing taste has been surprised me. Thanks, very great article.

Like or Dislike: Thumb up 0 Thumb down 0

12

We stumbled over here different website and thought I might check things
out. I like what I see so i am just following you. Look forward to looking into your web page yet again.

Like or Dislike: Thumb up 0 Thumb down 0

13

Hello i am kavin, its my first time to commenting anyplace,
when i read this paragraph i thought i could also make comment due to this brilliant article.

Like or Dislike: Thumb up 0 Thumb down 0

14

I got this site from my pal who informed me regarding this site and now this time I am visiting this website and reading
very informative content at this time.

Like or Dislike: Thumb up 0 Thumb down 0

15

Amazing things here. I am very satisfied to look your article.
Thank you so much and I’m having a look forward to contact you. Will you please drop me a mail?

Like or Dislike: Thumb up 0 Thumb down 0

16

Why people still use to read news papers when in this technological world all is existing on net?

Like or Dislike: Thumb up 0 Thumb down 0

17

This website really has all of the information and facts I
needed about this subject and didn’t know who to ask.

Like or Dislike: Thumb up 1 Thumb down 0

18

Quite impressed with your advise, will make use of it to increase my sales, thanks a lot

Like or Dislike: Thumb up 0 Thumb down 0

19

Hi there it’s me, I am also visiting this web page regularly, this web page is truly nice and the users are really sharing fastidious thoughts.

Like or Dislike: Thumb up 0 Thumb down 0

20

Glad you like this blog and please keep coming back

Like or Dislike: Thumb up 0 Thumb down 0

21

You can definitely see your expertise in the work you write.
The arena hopes for more passionate writers like you who aren’t afraid to mention how they believe. All the time go after your heart.

Like or Dislike: Thumb up 0 Thumb down 0

22

Superb blog you have here but I was curious if you knew
of any discussion boards that cover the same topics talked about here?
I’d really like to be a part of online community where I can get feedback from other knowledgeable individuals that share the same interest. If you have any suggestions, please let me know. Many thanks!

Like or Dislike: Thumb up 0 Thumb down 0

23

Your style is unique in comparison to other folks I have read stuff from.
Thank you for posting when you have the opportunity, Guess I’ll just book mark this blog.

Also visit my site :: make money online

Like or Dislike: Thumb up 0 Thumb down 0

24

Great stuff! thanks for sharing such tempting blog in question answer form basically is easy to understand and whichever you want to focus that information is very much clear. I will just everyone if you facing problem like him/bearing loss all the time you must need to ask these question to yourself, take suggestion from your closedone and make changes accordingly i will assure you…you will definitely lead your restaurant in very well manner.

Like or Dislike: Thumb up 2 Thumb down 0

25

Fantastic goods from you, man. I’ve understand your stuff previous to and you are just too great.
I really like what you have acquired here,
really like what you’re saying and the way in which you say it.
You make it enjoyable and you still care for
to keep it smart. I cant wait to read much more from you.

This is actually a great web site.

Have a look at my homepage Cctv Tenders

Like or Dislike: Thumb up 0 Thumb down 0

26

I for all time emailed this blog post page to all my associates, because
if like to read it then my friends will too.

Like or Dislike: Thumb up 0 Thumb down 0

27

Hi! Someone in my Facebook group shared this website with us
so I came to look it over. I’m definitely loving the information.
I’m book-marking and will be tweeting this to my followers!

Great blog and fantastic design and style.

Like or Dislike: Thumb up 0 Thumb down 0

Leave a Comment

This site uses KeywordLuv. Enter YourName@YourKeywords in the Name field to take advantage.